Please do not misunderstand me, I do not mind discussing the site, including shortcomings. In fact, this is essential. All I wanted to know was the approach you were taking.
The main reason I asked is because in my experience, I have found majority of people say XYZ, yet do not do anything that would actualise XYZ, which is quite alien to me. So, lets say in this case, you find no people online at the time you log in, what one could do is search for members close to you and message them, or those who share your interests and message them, or promote the site amongst the target audience to grow the site, or initiate site content to promote interaction etc.
The reason for not promoting it yet was to let it grow organically (i.e. by itself) until we are happy with the site's functionality and information on how to use it.